Bill Hibbins // Creative Director
20 years building platforms, entertaining the nation and stopping the scroll of doom. If you haven't seen some of my work in the wild, the algorithm is clearly broken.
I think fast. I think deep. I think probably way too much. But I don't stop until that thinking is working hard in the real world.
I'm as happy on the tools as I am making the tough calls. I think best in a team of talented people focused on solving big problems.
AI is fully part of my process. If you're not sat arguing with it until 3 in the morning, you're not trying hard enough.
Along the way I've had the pleasure of going toe to toe with half the Premier League, turned Chesney Hawkes down for not sounding cheesy enough, asked Paul Daniels to pull a fish out of his hat, and spent an afternoon with Leah Williamson's nan - who swears considerably more than Leah does.
And when I'm not solving problems, I'm making pizza.
If you need a slice of Bill, get in touch.
07815 202813