Getting people to take part
Lewis Capaldi × Oreo
Capaldi at peak fame. Pre-twisted, licked and dunked a pack of Oreos. The cookies went on eBay for charity. The brand grew 12% in 12 weeks. Spread globally - USA, India, Japan, Australia.
Dairylea WE DAREylea YOU
Hug a postbox. Climb a tree. Hold a creepy-crawly
