Cadbury needed a football platform that could do more than run a promotion once a year. We built one that ran all year, every year, across three markets and fourteen Premier League clubs - with Harry Kane, Virgil van Dijk, Leah Williamson, Ian Wright and Neymar along the way.

The platform worked because it put fans first and product second. Money-can't-buy experiences, purpose-led campaigns, always-on social — all of it built around the idea that Cadbury genuinely belonged in football. At peak it was a third of Elvis agency revenue.

/ 14 effectiveness awards
/ 394,000-strong database
/ 3 million competition entries