Would you buy a bar of chocolate to play crazy golf with Harry Kane?

Millions did.

That's what Cadbury FC was built on. Money-can't-buy experiences, purpose-led campaigns, always-on social content - all of it built to get the nation to participate, from match and win promotions all the way through to Club Together and Game Changers.

Partnering with fourteen Premier League clubs, and superstar talent Harry Kane, Neymar, Virgil van Dijk, Leah Williamson and Ian Wright - from Cadbury in the UK, to Milka in the Bundesliga, to Snack Goals across Oreo, Ritz and Chips Ahoy in the US. I led a dedicated team across strategy, design, motion, social and production running year-round across multiple markets.

This was the World Cup of sports platforms.

/ 14 effectiveness awards
/ 394,000-strong database
/ Over 1 million unique entries
/ A third of the agency revenue at peak