Confused.com had a proper popping ATL campaign that worked really well on TV, but not on social.

The client also had a load of individual benefits they wanted to bring to life - as simple as a free coffee from Greggs - that the ATL couldn't carry. So we needed to be native enough to stop the scroll but branded enough to talk benefits.

POV/POP was the answer. Someone dancing, smiling, looking really pleased with themselves with the benefit - then the POP. Cut back to the Confused.com world, and revealing the fall back to reality. Simple, memorable and connects back to the campaign enough to make the connection.

We created multiple versions to test across different benefits and stages of the insurance buying process to find the strongest pull and help un-confuse Confused.com for social. POP.