The Winning Pass //
Social / Activation
Platform-Native Q&A / BTS content / In-Store
What if you could feel like you were on the sofa with your team?
The Winning Pass put six Premier League squads in front of a camera and asked them who they'd give a money-can't-buy football day to. Instead of putting talent in the Cadbury world we put ourselves in theirs — no brand backdrop, no choreography, just players kicking back and revealing something unexpected about each other.
We created bespoke versions for each club's own channels. And some more native BTS pieces of content. I even asked the questions myself.