Trebor was seen as stuffy and irrelevant to anyone under thirty. The strategy was straightforward: the mintiest mint gives you the boldest hit of confidence. Own It.

We brought in a young Polish illustrator to create a visual identity built around bold power graphics - fists, shooting stars, graphic energy. Then we redesigned the actual packs. Real people from all walks of life, captured in vivid illustration, each owning it their own way.

It’s not everyday you get to redesign such an iconic brand!