Odeon needed to stand out from smaller, newer cinema chains across eight European markets. A brand toolkit wasn't going to cut it.

We created four original characters from scratch — The Magician, The Memory Maker, The Creator, The Navigator — each embodying a different part of the Odeon experience. Names, backstories, look and feel, costumes, voices. Taron Egerton narrated the preshow. The characters rolled out across 290 venues in eight markets.

/199 films shot in one day
/155 key visuals from a single shoot.
/6% uplift in consumer belief that Odeon makes movies better