Grenfell Athletic FC couldn't progress through the leagues without a permanent home. We worked with Cadbury to rally all fourteen of their Premier League club partners — rivals setting rivalries aside to donate goalposts, dugouts, turf expertise, legends and time.

The launch film followed the journey from ask to opening match. Real people, real stakes, no brand grandstanding. The work that proved Cadbury's football partnerships were about more than chocolate.

/800,000 fans engaged
/ Highest-viewed post on Cadbury Instagram at the time.