The insight was simple and completely true: family days out often turn into disasters. The campaign gave families a reason to stay home, play a board game and eat Birds Eye instead.

We built social content around those relatable disaster moments, then wrote an original song that tied the whole thing together across social, radio and digital. The song was the campaign. It made something promotional feel genuinely entertaining.

/110 million social impressions
/6.8 million sales during the campaign period